VIDEO CONTENT
Skilled in developing impactful creative campaigns and leading high-performing content teams, I bring expertise in managing projects of all scales—from in-studio productions to large-scale field shoots—delivering high-quality assets that align with strategic marketing objectives.
Blog and media stories
Blog and Media Stories
Cheri Srour's Incredible Finish - Blog
Surprise! Jermaine Bell, you're going to Walt Disney World - Blog
Hippo Gender Reveal - Blog
Aligned with PR strategies and announcements, these stories were produced for the Disney Parks, shared on related social media channels, and assets created for media distribution.
Why i rundisney campaign
Designed to inspire and drive registration for runDisney events, this emotionally driven, long-form storytelling content showcased the many reasons people run and why they choose runDisney races to celebrate their achievements. The content was shared on runDisney and Disney Parks Blogs and social channels, and featured in pre-race start line entertainment.
Why I runDisney Campaign
Allison Foley - Why I runDisney...
Kimberly Markey - Why I runDisney... Series
Linda Ambard - Why I runDisney...
Happily ever after series
Happily Ever After Series
"Happily Ever After" Behind the Scenes Overview - Series
"Happily Ever After" Title Track - Series
"Happily Ever After" Orchestra - Series
Aligned with PR and marketing strategies, this series of stories offered the audience a behind-the-scenes look at the creation of Happily Ever After, a new fireworks show at Magic Kingdom in Walt Disney World Resort. The show replaced Wishes, a beloved Disney favorite that ran nightly for 15 years. Combined with two livestreams, the series helped manage audience sentiment and played a key role in the successful and positive debut of the new fireworks show.
inside disney parks - shows
Inside Disney Parks - The Show
Sampler - "Inside Disney Parks - The Show"
March 2019 - "Inside Disney Parks - The Show"
January 2019 - "Inside Disney Parks - The Show"
Created for the Disney Parks Blog, Inside Disney Parks – The Show was a monthly, high-energy program highlighting the latest happenings at Disney Parks.
inside disney parks - live streams
Livestreams - Inside Disney Parks Live
Happily Ever After Live
Star Wars: Galaxy's Edge Dedication Ceremony Live
New Year's Eve Countdown to 2020 Live
Recognizing that Disney magic extends beyond the parks, Inside Disney Parks – Live brought grand openings and special events to a global audience. Focused on driving park visitation, the messaging often featured merchandise and food and beverage highlights. The broadcasts were live-streamed on Disney’s social channels, with links provided to media and fan sites for embedding.
customer success - long form
Customer Success - Long Form
Viva La Puppet
Coolhaus Long Form
Zoezi Sports Long Form
Designed to raise brand awareness and showcase business formation products, the Customer Success series highlighted a diverse range of businesses, individuals, and locations, emphasizing how LegalZoom simplifies turning dreams into reality. This long-form series served as the cornerstone of a YouTube strategy.
customer success - social format
LegalZoom Customer Success - Social
Zoezi Sport Social Cut
Coolhaus Social Cut
Sugar Bird Sweets Social Cut
To increase efficiency, shorter versions of the long-form Customer Success content were adapted to meet platform specifications and used for both paid and organic social media campaigns.
Social Content - Short Format
Social Content - Short Format
Epcot Forever Tease - Series / Social
Mickey Delivers A Holiday 'Unwrapping' - Social / Blog
"Dreams Do Come True - Make A Wish" - Social
Aligned with PR and marketing initiatives, this short-form content was created specifically for Disney Parks Blog's social channels. It featured strong visuals, music, and embedded text to effectively convey the messaging.
Social Buzz Builders
Social Buzz Builders
Headless Horseman MNSSHP
Grave Diggers MNSSHP
Hitchhiking Ghosts MNSSHP
Bite-sized promotional content created for Disney Parks Blog's social channels to drive interest, excitement, visitation, and viewership.
NBA Player Profiles / Fast Break For Small Business
NBA / LegalZoom Player Stories
CJ McCollum Long Form 16x9
CJ McCollum Social Cut 4x5
Khris Middleton Long Form 16x9
Fast Break for Small Business was a grant program launched by LegalZoom in partnership with the NBA and WNBA, designed to support small businesses, particularly those owned by underrepresented groups, by offering financial grants and access to legal services. This series profiles NBA players who advocate for the program and share their personal connections to small business. Long-form videos were created for YouTube, while shorter versions were produced for paid and organic social media.
Fast Break For Small Business
Tip-Off
Fast Break for Small Business was a grant program launched by LegalZoom in partnership with the NBA and WNBA to support small businesses, particularly those owned by underrepresented groups, by providing financial grants and access to legal services. The program was introduced with content featuring NBA, WNBA, and ESPN personalities.
NBA / LegalZoom Fast Break For Small Business
Malika & Nneka FB4SB Long Form
Malika & Nneka FB4SB Social Edit 9x16
Grant Hill Tip Off Long Form 16x9
Legalzoom PBM Ads
LegalZoom PBM Videos
Coolhaus PBM Social 4x5 Captioned 2
The Horse Axe Holly Roberts PBM Social 4x5 Captioned
The Horse Axe Michael Roberts PBM Social 4x5 Captioned
Leveraging Customer Success content, PBM ads were created for paid media, driving efficiency and generating new business results and increasing ROI on content acquisition costs.
Epcot Forever Series
Epcot Forever - Series
Epcot Forever Introduction - Series / Blog
Epcot Forever Visual Effects - Series / Blog
Epcot Forever - The Music - Series / Blog
Aligned with PR and marketing strategies, this series offered the audience a behind-the-scenes look at the creation of Epcot Forever, a new nighttime spectacular at Epcot in Walt Disney World Resort. The content helped build excitement and drive visitation to the show upon its debut.
Legalzoom IPO Road Show Video
LegalZoom IPO Road Show Video
LegalZoom IPO Road Show Video
A detailed, high-end promotional video created in collaboration with an agency, presented to potential financial investors prior to the company’s IPO on NASDAQ.